Excellent graphic from Felix Richter on the Mac’s revenue prominence since 2000.
In the recently ended fiscal year 2019, the company formerly known as Apple Computer generated $25.74 billion in revenue selling what it was originally named after: computers. And while that makes Apple’s Mac business of 2019 roughly four times as large as it was at the turn of the century, selling laptops and desktop computers has never been less important to the company’s overall success as it currently is. Mac sales may have quadrupled over the past two decades, but Apple’s total sales increased more than 30-fold over the same period.
The Mac was 82-percent of Apple revenue in 2000, but is less than 10-percent now.