Steve Jobs is most famous for founding Apple, and he should be. He turned it into one of the biggest companies in the world and the most valuable brand ever, but Apple has the effect of overshadowing some of Jobs’s other accomplishments.
I’m thinking NeXT and Pixar.
Innovation is saying ‘no’ to 1,000 things. You have to pick carefully. Focusing is about saying no.
That explains why Apple’s product line is more synergistic than it is long.