Competition is good, right? Look at all the competition Apple breeds. Who does not compete with Apple these days? Google, Amazon, Samsung, HP and Dell, even Disney, and, yes, Microsoft.
Microsoft designs, makes, and sells the Surface line of PCs, a despite anemic sales, seems to compete more against other PC manufacturers than Apple, even if the company’s commercials are anti-Mac or anti-iPad.
Guess what? Microsoft has a few more anti-Apple products that won’t really compete against anything Apple makes.
The first is the Duo smartphone; an Android-based foldable device that is sure to arrive packed with Office apps. The second seems designed to challenge Apple’s popular AirPods and more expensive AirPods Pro.
What was it that one of Apple’s seasoned engineer executives said?
Hardware is hard.
Ed Hardy flips that issue to Microsoft.
Making a serious rival to AirPods is harder than Microsoft thought. It just pushed back the release of Surface Earbuds until well past the holiday shopping season.
Yeah, getting products out the door in time for the holiday shopping season can be a challenge. Better luck next year, Microsoft. As in spring of next year, about the time Apple catches up to holiday demand for AirPods Pro.
Samsung has earbuds. Amazon has earbuds. Google has earbuds. Microsoft will have earbuds. Amazingly, technologists seem to think they are competing against Apple’s well-entrenched and highly popular AirPods.
They. Are. Not.
It’s all about the ecosystem. Apple aims AirPods at Apple customers and they work best with iPhone, iPad, and Mac. Otherwise, they’re just expensive wireless earbuds for Android smartphone owners or Windows PC users.
Conversely, do not expect to see wireless earbuds from Samsung, Amazon, Google, or Microsoft to be big sellers to iPhone owners. That won’t stop them from trying to cash in.
Oh, about that cash– reports say Apple may sell 60-million AirPods next year. Do the math and you’ll see why Apple is getting competition. At, say, an average of $175 each, AirPods could generate an additional $10-billion in revenue each year.
That’s why CEO Tim Cook is considered the King of iPhone Accessories.