Who truly madly deeply loves online advertising? “I love advertising,” said almost nobody ever. Except for ad executives, of course. And everyone that works at Google.
The problem with advertising is two-fold. First, ads grease the wheels of commerce, they make the world go ’round. I get it. Advertising makes content free. Second, online advertising is different than broadcast or print; it does not easily inform or entertain and instead annoys and tracks users.
Is there a solution?
Yes. Of course. Consider this to be an alternative to how you browse the interwebs now. Brave is a free and somewhat distinct web browser that runs on Windows, macOS, Linux, as well as iPhone and iPad.
What does Brave do that is different than Safari or Chrome or Firefox?
First, Brave is nearly as fast as Firefox, not as clumsy as Safari, and almost the opposite of everything that embodies Chrome.
Your online activity is being tracked by thousands of entities, nearly every website you visit or search result you click on, and there are few ways to gain the control you need.
Brave helps you to control your online travels without being tracked.
The vast bulk of websites and ads include software that tries to identify you. They want to track your every move across the web. Brave blocks all this, allowing you to browse freely.
Tracker blocking is turned on by default. Brave’s Shield technology blocks ads and trackers, discards cookies that don’t matter and makes it difficult for websites to recognize who you are. Constant HTTPS– a secure connection between browser and website– is available with a click. Tor can be used in a Brave browser tab, too
That means Brave is much faster than Safari and Chrome, similar in speed to the highly touted Firefox, but comes with something unique.
Advertising is a necessity of life but advertising online has become greedy and invasive. Brave has Brave Rewards. Think of it as frequent-flier-like tokens to view good ads. That means you can support deserving websites, not be tracked by others, and make browsing a win, win, win for everyone.
What about custom extensions? Even Safari and Firefox have useful extensions. Brave, too.
Brave works with all the same extensions and themes as Chrome. Brave is based on the same open-source Chromium code as a number of other browsers, so your favorite extensions just work with Brave.
The only caveat I see with Brave is bookmarks. Users can sync bookmarks between devices but the method is clunky, kludgy, and cumbersome. Once it’s done, it’s just OK. Regardless, for the price of free you get fast browsing without trackers.
If time is money to you then Brave is your hero.