My monthly trek to the states was well-timed this year. I made it back home with a new iPhone. iPhone 11 Pro Max is one of the products that moved Apple back to the basics, sans design honcho Jonny Ive. Remember, he was the promoter of the ever-thinner, ever-lighter meme that caused Apple’s iPhone line to look the same year after year and miss what customers wanted most.
What do iPhone customers want most? The same as Android customers.
Better battery life. Better cameras are a nice second, but already iPhones run a few million apps, and 4G LTE is faster than the public internet anyway; Wi-Fi 5, too. No, I won’t complain that iPhones are faster than ever but it doesn’t matter.
Speedy apps don’t mean much if the battery is dead, amirite?
Let me assume for the moment– now that designer Jonny Ive has moved on and pragmatism has begun to rule at Apple– that the basics are being given more attention.
Sure, battery life is basic. My iPhone 11 Pro Max can go two full days on limited use, and finish any long day with 25-percent. Users want longer battery life.
What else fits the basics list?
How many iPhone or Android smartphone customers do you know with cracked screens? Not only is a case a requirement, but even a decent case may not be enough to save it from cracks depending upon the surface it gets dropped on.
Waterproofing has benefits, too. iPhone 11 models have better battery life, better glass, and better waterproofing.
Those are basics we didn’t see much of under Jonny Ive’s designs.
From what I can tell of the latest crop of smartphones, Apple’s iPhone 11 models are the fastest, have the longest battery life, have the best camera array, sport the strongest glass, and have waterproofing that is unmatched.
Jonny Ive has been gone from day-to-day Apple design projects for a few years and it shows. Apple hardware is getting better, more customer-centric, and has the basic features we’ve been crying about for years.
Goodbye, Jonny. We hardly knew ye.