Another year, another iPhone. Another big iPhone event, another iPhone. Why am I repeating myself? No matter how frequently Apple critics and quasi-analysts look at it, they often seem to miss the big story.
This week Apple introduced new iPhones; iPhone 11, 11 Pro, and 11 Pro Max. Yes, Apple did what Apple always does and filled the time with a few other products, but the event, the story, and most of the news since then, has been about one product.
That was the biggest story but did that stop the nattering nabobs of negativism and their ilk from twisting reality to something else?
Of course not. Aaron Pressman dug through the event, found a few others facts, stuck them together and declared they are more important than iPhone.
So, three new iPhone models, a leap forward with Apple Watch Series 5, and, well, just remember this– Apple is a hardware company.
The biggest impact for consumers probably won’t come from any those devices.
It won’t? What? There is something else that’s bigger?
Did I miss free AppleCare? [pretends to check] Did I miss a lower-priced iPad? [pretends to check] What the hell did I miss?
Apple is making waves with low prices
[pretends to check] No, it’s not. Apple doesn’t have low prices. Do your own comparison to almost anything. Read my lips.
No. Low. Prices.
From what I can tell– while pretending to check– iPhone 11 dropped $50 from $749 to $699 but that’s not exactly a low price. Lower, maybe. Other iPhone 11 prices remainded the same as last year.
The first low price surprise came…[in] the new Apple+ video streaming service will debut in November at a price of just $5 per month–or free for a year with the purchase of any of Apple’s phones, computers, tablets, or set top boxes.
Sorry. That’s not a low price. At best, it is lower than expected. Not low. Relative to the amount of content, almost everything out there already is lower priced per content. Hulu. ViacomCBS, Netflix, and, all of them. Each has thousands of programs. Apple has, what? A dozen. Or so?
Giving Apple TV+ away with a hardware purchase is just good marketing designed to get customers hooked.
Apple would also keep selling its well-reviewed Series 3 watch for only $200.
You mean the Watch Series 3 that’s been on sale on Amazon for $199 for like, forever?
The lower price for the iPhone 11 and the trade-in program come after a year of declines in iPhone sales.
Bone up on some history, Aaron, iPhone sales mirror smartphone sales and they have been falling for years. Apple reacted to the market change appropriately, but not much.
The pricing strategy is a 180-degree turn from prior years when Apple raised prices for many new iPhone models.
Which in itself is a 180-degree turn from the first iPhone which had a price cut. Or, is that 360-degrees? It gets confusing.
Let’s get real. The big story was iPhone. Price was a secondary story.