Online polls are ridiculous; laughable. Here’s a ludicrous take on one from Rayna Hollander:
Why Business Insider readers aren’t going to upgrade to the new iPhones
Not one? I took the survey and said I plan to upgrade to iPhone 11 Pro Max. What happened?
Thirty-nine percent of the 15,531 Business Insider readers who responded to an on-site survey fielded by Business Insider Intelligence said they plan to buy one of Apple’s three newly announced iPhones this year.
Oh, the headline was wrong. Well, it’s BI, so there’s that.
Let’s assume– ridiculously, laughably, and ludicrously– that BI’s survey results mirror Apple’s iPhone customer base.
Because this survey was fielded on Business Insider articles about Apple, respondents are likely interested in Apple. And Business Insider readers tend to be younger, male, tech-savvy, and mostly US-based. That means that the demand from respondents is likely much higher than the general population
That makes my premise even more plausible. So, roughly 60-40 to not buy, to upgrade. Apple has a billion iPhone customers, so 40-percent would upgrade and that would double iPhone’s sales.
Sounds like a good survey to me.