Insightful analysis on how Apple Card differs in the market. Jean-Louis Gassée:
When it comes to rewards, the critics are correct: None of the Apple Card features and benefits top what other credit cards offer in this very diverse and fast-moving industry. And this is where the kommentariat get it wrong. Rewards isn’t the game that Apple Card is playing.
Apple plays a different game.
The new payment system is a classic How vs What proposition — and the “How” wins. The Wallet app offers complete control over purchases, payments, rebates, timing, and security, all in one place. As for security, three different card numbers track purchases made with the physical card, with a card number on line, or with Apple Pay on your Watch or iPhone. No need to use a special third party app, such as the excellent Mint. Everything is built into the Wallet, itself built in every iPhone and iPad.
It’s the credit card you want to use.