Oh no. The Pence Palace is home to a new Apple HomePod and now I find out that HomePod is the least popular of all the talking speakers. It’s a three-horse race– but one of the horses hasn’t started racing yet.
Or, has it?
The talking speaker industry leaders are Amazon Echo and Alexa, then Google Home and Assistant, followed up by a dead last Apple HomePod with Siri.
How bad is it for Apple and HomePod?
The most recent research comes from the U.S. where Echo and Alexa account for 70-percent of all talking speakers, Google’s Home and Assistant is a distant second with 25-percent.
That leaves only five percent and that belongs to Apple’s HomePod. Poor Apple. Late to yet another new technology party. Just like Mac, iPod, iTunes, iPhone, iPad, Watch, AirPods.
Hey, wait a minute. Five percent?
Here’s where the math gets murky because marketshare is the #1 metric for researchers, while companies that actually make and sell products prefer other numbers– profits, gross margins, revenue, ROI, et al.
Marketshare don’t mean diddly squat.
Apple’s HomePod is priced now at $300. It’s down $50 from the original price. That’s why we bought it. The vast majority of Amazon’s Echo devices and Google’s Home devices sell for $50 or less. The math tells me Apple’s revenue share could be six times higher than marketshare– so five percent just went to 30-percent.
30-percent of revenue seems decent in a three horse race, no?
Wait. Doesn’t millions of Echo devices– outselling HomePod by a factor of 14– mean Alexa gets used more than Siri?
Siri runs on 1.5-billion Macs, iPhones, iPads, Watches, AirPods, and Beats headphones, so somehow I think my HomePod purchase has some good company.
Also, we have an Echo and HomePod sounds much better.